Tips for Choosing Stock Music for Your Video
The minute you’ve got your video in the can and you’re prepping for the edit, one of the first questions to come up is, “What music should I use? Looking for the right music for your video project is generally a tough process – especially when a client who likes to be involved!
But of course, nothing is undoable for someone who has a passion for creating premium videos. Here are helpful tips:
Define the track well ahead.
A Quick Overlook of Options – Your Cheatsheet
Defining your choices at the start of the production process will put you a step ahead. Planning ahead allows you to get your client’s approval early on, work with the music at a comfortable editing pace, and remain within budget. You don’t want production surprises, especially in terms of money. Planning minimizes issues later on.
Case Study: My Experience With Songs
2. Find a fit.
Unless the idea is to use contrast (for example, a fight scene with classical music in the background), it’s best to select a track that fits the tone of your scene or video. Picture your target viewer. A corporate executive may not appreciate hip-hop or hard rock, but younger audience surely will.
3. Decide which is appropriate – with vocals or without.
Vocals are generally best for films and montages, but they tend to be distracting under dialogue. If you decide to use a vocal track, make sure it’s in line with what’s going on in the particular scene.
4. Choose between music library and original composition.
Depending on your project, you can decide to use tracks from a music library or get a composer to score your video. But remember that original compositions are expensive, while royalty-free music is cheaper yet still high-quality. In any case, never use copyright or commercial tracks to avoid staggering costs and legal battles.
5. Choose tracks composed from real instruments.
Forget about tracks that where digital instruments and effects were used. They sound very cheap and unprofessional. Never settle for anything less than real, organic instrumentation.
6. Overcome duration traps.
Don’t feel restricted by the track you have chosen! Instead, find a way to make it work with your video, like cutting it up and/or looping portions as needed.
7. Decide on start-to-end or bookended.
In most cases, music is more powerful when injected from section to section in the video to accentuate certain points. Music that is forced all throughout can cause viewer fatigue. End-to-end music may be right for montages and demo reels, but a bookended or sporadic approach usually works better for corporate videos. Lastly, if you choose a bookended approach, it’s often better to use just one track to start and end the video.